Digital industry, Industrial internet, or Industry 4.0 as German goverment calls it, is one of the leading themes of the event. It's pretty much in line with Embedded World in Nuremberg having Internet of Things as the leading theme. It's all about smart and connected world.
As being in Germany, automotive industry has strong position, of course. Electric cars are especially in the center of interest. Germans are known for their interest towards sustainable economy, one can see windmill parks and solar cell plants all over the countryside.
|Electric and hybrid cars presented by Volkswagen.|
All in all it looks like this kind of general trade fairs are loosing popularity, and giving space to smaller and more dedicated ones. For example Embedded World reported new record this year, having 15% gain in number of exhibitors and almost 20% gain in number of visitors.